Sublative from Syneron-Candela is a new category of facial skin rejuvenation and it needs a media campaign that sets it apart. One that spotlights the revolutionary nature of this bold new approach. In short, a media campaign that rocks. Fortunately, Concentrek Group knows a thing or two about rocking, and we have brought the full force of our experience to this new “I Wanna Be Sublated” campaign.
Concentrek Group has created a full range of media components and developed this campaign 100% end-to-end in-house. Concentrek Group has been involved throughout, from the production of promotional videos to the creation of social media skins to the development of the Sublative website—even the music was written, performed and produced by CG staffers.
As the Road to Rejuvenation tour makes its way to events from Cannes to Kissimmee, the I Wanna Be Sublated look will be there, featured in everything from direct mail pieces and eblasts to a special “vinyl-only” VIP Tour Kit that’s being sent to prospective customers. Meanwhile, beauty biz movers and shakers will be spreading the word about Sublative and adding a touch of rock ’n’ roll to their messaging thanks to this campaign. Visit www.iwannabesublated.com to get yet another glimpse into the Concentrek Group mind!
