A study by the Pew Research Center reports 70% of Internet users watch video clips. This makes online video viewership bigger than blogging or social networking. And, this trend is increasing.

You do what you do, and you do it well. You’ve been around, have something to say, and know the ins and outs of what you’re selling. You have a pretty good handle on what makes your customers tick.

But is Social Media Marketing still a bit of a nebulous concept?