CG Drives Launch & Branding of Highway T
We recently joined strategic partner, Airfoil Public Relations, to help launch the new nonprofit technology support resource organization, Highway T. Bottom-up launch tactics included establishing a name and logo/identity for the organization, as well as launching a content management system web site designed to serve as a resource for both Highway T clients and staff. Highway T was established to help its nonprofit clients navigate the extensive world of technology innovation – making it easy to understand and implement. View Highway T web site.