Concentrek Group News
August 29, 2011
Sublative from Syneron-Candela is a new category of facial skin rejuvenation and it needs a media campaign that sets it apart. One that spotlights the revolutionary nature of this bold new approach. In short, a media campaign that rocks. Fortunately, Concentrek Group knows a thing or two about rocking, and we have brought the full force of our experience to this new “I Wanna Be Sublated” campaign.
Concentrek Group has created a full range of media components and developed this campaign 100% end-to-end in-house. Concentrek Group has been involved throughout, from the production of promotional videos to the creation of social media skins to the development of the Sublative website—even the music was written, performed and produced by CG staffers.
As the Road to Rejuvenation tour makes its way to events from Cannes to Kissimmee, the I Wanna Be Sublated look will be there, featured in everything from direct mail pieces and eblasts to a special “vinyl-only” VIP Tour Kit that’s being sent to prospective customers. Meanwhile, beauty biz movers and shakers will be spreading the word about Sublative and adding a touch of rock ’n’ roll to their messaging thanks to this campaign. Visit www.iwannabesublated.com to get yet another glimpse into the Concentrek Group mind!
January 24, 2011
Concentrek Group is proud to announce that we have expanded our skills behind the camera and now offer a wider selection of in-house video production and post-production services. Our recent investment in both hardware and creative talent enables us to create dynamic video that positions our clients for success when implemented online via their websites, integrated into social media efforts or within email campaigns.
We are now a single source for production management, scriptwriting, videography, lighting, audio recording and soundtrack composition, as well as post-production editing and animation.
See the newest demonstration of our creative video capabilities as we launch the Afton table from longtime client BioFit.
December 15, 2010
Follow the Concentrek Group team as they make their way through a holiday winter wonderland.
November 16, 2010
Concentrek Group designed and launched Ottawa Hills Travel (OHT) Group’s first ever website. Targeting business and leisure travelers, it features spotlight destinations, current specials and helpful tips, and also includes a private client group page for those seeking one-of-a-kind travel experiences. The site was developed using a content management system to facilitate easy updates by in-house OHT administrators. Visit the site
November 01, 2010
Concentrek Group launched a re-vamped website for IntelliShop, an industry leading mystery shopping and market research service provider. Updated branding elements include original photography and conversational content to help highlight IntelliShop’s vibrant culture and extraordinary commitment to customer service. This content management system (CMS) website also features back end client and employee portals that play a vital role in the day-to-day operations of the business. Visit the site
September 30, 2010
The recent launch of the new Decorative Panels International (DPI) website was the culmination of a total brand overhaul spearheaded by Concentrek Group. The new website provides an impactful, easily navigable resource for business and end users seeking product information and background on the company’s four distinct divisions. Visit the site
March 12, 2010
Concentrek Group was again recognized for excellence by the American Advertising Federation and the Advertising Club of Toledo during the 2010 ADDY Awards ceremony. Winning entries reflected our broad range of in-house print and interactive design capabilities, serving both the consumer and B2B marketplace. View winning entries below.
Medical aesthetics industry campaign supporting the VelaShape II body shaping device.
Full line product brochure that integrates a new, "green" branding direction.
Glass City Rollers web site featuring a content management system, integrated social media plan, and some not-so-serious attitude.
Mini-site format that directly targets key audiences across multiple markets while still adhering to an overall corporate brand. Also features innovative product configuration application.
February 02, 2010
We recently joined strategic partner, Airfoil Public Relations, to help launch the new nonprofit technology support resource organization, Highway T. Bottom-up launch tactics included establishing a name and logo/identity for the organization, as well as launching a content management system web site designed to serve as a resource for both Highway T clients and staff. Highway T was established to help its nonprofit clients navigate the extensive world of technology innovation – making it easy to understand and implement. View Highway T web site.
November 20, 2009
Concentrek Group leveraged its end-to-end production capabilities in helping aboutGolf deliver a promotional video that spotlights this manufacturer of PGA Tour golf simulators commitment to high definition graphics, realistic game play and some heavy analytical science applied to ball flight tracking, swing analysis and more.
View video
October 23, 2009
Most clients can be demanding. And then there are clients that threaten you with headlocks and elbows. So when the ladies of the Glass City Rollers roller derby team “requested our assistance” with their branding and web site design, we damn well made sure we took good notes and got it right the first time.
The CG design team and Eric Eggly of Point Seven Studios collaborated in capturing this unique group’s punk-rock-on-wheels aesthetic, and then made it work within a fan friendly web site. The site’s content management system, integrated social media plan, and some not-so-serious attitude team up to keep the ‘Rollers on track and their legions of rabid fans in the loop. View web site.
